Nintendo’s Doug Bowser has addressed the company’s decision to slap the upcoming The Legend of Zelda: Tears of the Kingdom with a $70 price tag in the US, saying it’s not “necessarily” a price point it’ll apply to all its titles in the future.
Nintendo confirmed Tears of the Kingdom would retail for $69.99 in the US – $10 above the price it usually adopts for its big blockbuster titles – at the start of February, leading some to wonder if this may become the new standard for the company’s games.
The move would certain align with a growing number of other publishers – including Sony, Microsoft, EA, Ubisoft, and Take-Two – who’ve recently looked to position $70 as the new normal for many of their titles on consoles.
However, in an interview with AP News, head of Nintendo USA, Doug Bowser, has suggested the company will continue to price its games on a title-by-title basis, while not ruling out the possibility of more $70 releases in the future.